As a Designer I was responsible for creation, conception, and production in all design, both internally and externally. I helped implement and define the rebranding of the company in 2019, which also included developing the packaging design for the entire Classic Collection of products, color, typography, and Brand Guidelines.
I produced print collateral and signage for the three retail spaces, digital pieces for social media and other digital channels, such as email. I developed and executed the creative and art direction for all product packaging design. In addition, I also developed the color stories and design for seasonal product lines.
Exhibition Design
Print Collateral
Annual Report
Digital Assets
Annual Report
In 2017, I designed World of Speed’s first printed Annual Report. Here is an excerpt.
Exhibition Design
Porsche 911: 55 Years of Driving Greatness
American Muscle Cars
I was part of the team that created the Identity for this Exhibit Design. I produced the logos, typography choices, color palette, car signs, and aided in social media graphic and other collateral design/production.
